The CEP will be flocked on Tuesday, October 15th!

Posted on: September 27, 2013

Ocala Health

Advanced Imaging Centers’ Third Annual Standing up to Breast Cancer Campaign

Advanced Imaging Centers’ “Standing Up to Breast Cancer” campaign is designed to raise local awareness of breast cancer, a disease responsible for more than 40,000 deaths annually, as well as to promote the importance of early detection.


The campaign uses a pink flamingo as its icon for breast cancer awareness. The greater the number of pink flamingos in our community, the greater our awareness of the importance of screening for early detection.


To encourage more women to have their mammogram, Advanced Imaging Centers offers digital mammograms at a special rate of $179 for appointments during the month of October.


“Standing Up to Breast Cancer” pink flamingos will be available for a purchase price of $12 beginning September 3, 2013 at Ocala Regional Medical Center, West Marion Community Hospital, Ocala Health’s Senior Wellness Community Center, and at both Advanced Imaging Center locations.


All funds raised from this year’s initiative will be given to Michelle-O-Gram, a locally-based organization which provides many women the opportunity to have a screening mammogram when they would otherwise not be able to financially afford one. Michelle-O-Gram also provides funding for further testing, if needed.


In years one and two of “Standing up to Breast Cancer,” Ocala Health/Advanced Imaging Centers raised more than $8,500 for Michelle-O-Gram.


Michelle-O-Gram has provided more than 433 screening mammograms to women since the foundation began in 2009, equivalent to $82,352 dollars raised.


For 2013
The campaign will enlist help from local businesses to spread the word about the importance of early detection of breast cancer through a “flocking” initiative. Local businesses will be “flocked” during Breast Cancer Awareness Month (October) whereby their establishment’s front lawn/drive will be adorned with pink flamingos for a 2-day period after which the flock will move to another location. Businesses are welcome to make a donation to Michelle-O-Gram.


Participating businesses will be recognized on Ocala Health’s website, Facebook page and Twitter. A campaign-ending video including participants will be created and posted on Ocala Health’s website and social networks, including YouTube. Members of the Advanced Imaging Centers team will be featured guests on WOCA’s Health Matters radio broadcast on Thursday, September 19, 2013, where they will thank each business by name for their support of the campaign.

← Back