Coates Golf Explains Its Market-Leading Approach To Women’s Golf Equipment During Worldwide Business with Kathy Ireland

Posted on: November 13, 2015

November 10, 2015 – Los Angeles, CA -- Mollie Coates, President of Coates Golf, introduces her company by noting, “More and more women are taking to the green. However, there is a great disparity between the technology and equipment used by men and women in the game of golf.” Ms. Coates adds, “Most of the options today in equipment for women are simply retrofitted men’s clubs. Our grips, shafts, and heads are engineered to meet the needs of female golfers, and they can build a bag with our clubs for any level of their game.” With headquarters in Anthony, Florida, Coates Golf has established itself as the leader in producing golf equipment designed specifically for women. The company’s efforts have gained international attention and garnered a number of awards. These include being the Title Sponsor for the first LPGA tournament of 2015, the Coates Golf Championship, and an Orlando Addy Award for broadcast commercials. The association with the LGPA provides the company with direct access to its primary market and users. Lisa Lombardo, the Coates Director of Communications, adds, “There was a make-do mentality in the market before Coates. We want to equip women so they can expect more from the game and progress with clubs that can keep up with them. We also help women achieve their goal of finding great women’s-oriented golf accessories with a professional style.” Commenting on the interview, the Vice President of Programming for Worldwide Business, JL Haber, states, “We know our women viewers will especially enjoy this insightful piece on Coates Golf. Whether they are men or women or golfers or not, viewers are shown how a successful company identifies unique market needs and addresses them with an innovative approach.” Tune in to see Coates Golf on Fox Business Network as sponsored programming on November 15, 2015 at 5:30 PM ET. About Worldwide Business with kathy ireland Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup. Press Contact: Gila Stern Communications Director MMP (USA), Inc. gstern@mmpusa.com 561-988-9455 ext. 269 About Coates Golf Coates Golf is solely dedicated to women’s golf. Launched in January 2015, Coates Golf offers quality, performance equipment options for women. The brand is anchored by an antelope for the simple reason that female antelope grow horns like male. More than just an elegant and athletic icon representing how Coates Golf believes women should be promoted, the antelope represents equality. No more patronizing. Same game. Same respect. Coates Golf is the title sponsor of the LPGA’s Coates Golf Championship. In July 2015, Golf Hall of Famer and Team USA Solheim Cup Captain Juli Inkster began representing Coates Golf on the LPGA Tour.

www.coatesgolf.com #setyourgamefree

Press Contact: Lisa Lombardo Director of Communications Coates Golf llombardo@coatesgolf.com 352-425-2912 / 352-840-1014

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